[GA4] Understand user metrics - Analytics Help - Google Help "Active users" is the number of people who engaged with your site or app in the specified date range "New users" is the number of people who have never visited your site or app before in the
Unique Visitors in Google Analytics: All You Need To Know In GA4, user visits can only be considered “unique” if: A first-party cookie is stored on the user’s browser They trigger an engaged session event (stay on a web page for 10 seconds or more, visit another page, or trigger a conversion event)
Total users vs Active users vs New users in Google Analytics 4 Technically, Active users can be equal to Total users, but that’s a very rare case The Active users metric is more common in the GA4 built-in standard reports (although personally, I prefer the “Total users” metric) and is the default metric for funnels
GA4 Active Users Guide: All You Need to Know - MeasureSchool GA4 Active Users refers to the number of unique individuals who engage with your website, app, or digital platform within a specified time frame Google Analytics 4 automatically collects active user data, and you can get the reports based on active user data in terms of one day, 7 days, and 30 days
GA4 Active Users vs Total Users Explained | One Analytics What are Active Users in GA4? In Google Analytics 4, active users refers to the number of unique users who engage meaningfully with your website or app during a specified data range This metric focuses on interaction—not just visits
Total Users, Active Users New Users in GA4 – What’s their Difference GA4 Definitions: Total Users, Active Users and New Users Here’s how GA4 officially defines each: Total Users: “The total number of unique users who have logged an event ” Active Users: “The total number of active users You may see Active Users referred to as just users ”
Active Users in Google Analytics 4 - (What You Need To Know) Google Analytics 4 automatically collects active user data for you, and you can access it in your engagement reports Today, we’re going to discuss active users in Google Analytics 4 and let you know where you can find your active user data and how to read it
Total vs Active, New, Returning users in GA4 (Google Analytics 4) GA4 Active Users – Users who, within the specified date range, either triggered an engaged session, are considered new users, or triggered an event with the ‘engagement_time_msec’ parameter GA4 New Users – Users who don’t have a pre-existing GA4 cookie (‘_ga’) on their device or app within the specified date range