Xiaohongshu - Wikipedia Xiaohongshu headquarters at SOHO Fuxing Plaza, Shanghai Xiaohongshu (XHS; Chinese: 小红书; pinyin: Xiǎohóngshū; lit 'little red book'), [1] known in English as RedNote, [2] is a Chinese social networking and e-commerce platform As of 2020, 70% of the platform's users are reportedly born after 1990, [3] [4] and nearly 70% of them are female [3] In January 2025, the app gained an