Streaming Has Overtaken Traditional TV for the First Time Ever The other FAST services measured by the data firm, including PlutoTV, the Roku Channel and Tubi, combined for 5 7% of all TV viewing in May 2025, which is more than any individual broadcast
The Gauge: Streaming surpasses traditional TV in May The “other” category grew 0 7 percent between April and May, a strong indication that streamers are discovering new channels on traditional TV, including multicast offerings, and streaming services that tend to fly under the radar