How to Reach Your Target Audience – Without Cookies | Cadent Since 2020, Cadent’s TV-first approach to identity has shielded our advertiser customers from the cookie dilemma While hashed email becomes more prominent, Cadent recognizes the need for privacy-safe, device-level signals as consumer habits shift to CTV (Connected TV) and mobile devices
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Cadent Celebrates Women in Science Day Get inspired by Katy Fallows and Derya Meral, the two woman who are leading the innovation in advanced advertising for Cadent’s Data Science team Read here
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Boosting Online Sports Betting Success with Cross-Screen TV . . . - Cadent Cadent Aperture Platform precisely targeted sports enthusiasts in North Carolina, improving ad recall and intent to recommend The campaign showed how linear TV and CTV can significantly enhance brand awareness and perception, especially during high-interest events like March Madness