What Is Digital Transformation? - IBM Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation
What Is Digital Experience? - IBM With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations from the competition, and inspire customer loyalty A good digital experience is generally intuitive, customer-centric and reduces or eliminates downtime
What is a content management system (CMS)? - IBM It’s fitting for businesses looking for one platform to handle their content management, digital asset management, digital enrollment, forms, and more Salesforce CMS: This hybrid CMS allows organizations to create and deliver content to any device and customize as the customer sees fit The software is multi-language and can be run on the
Apa itu Pemasaran Digital? - IBM Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik periklanan massal seperti papan reklame dan taktik seperti panggilan telepon, upaya pemasaran digital telah berkembang menjadi berpusat pada personalisasi dan kenyamanan pelanggan
What is Digital Marketing? - IBM Digital marketing, sometimes referred to as online marketing, is often the first point of contact in the customer experience It uses various strategies and tools to reach and engage targeted audiences or organizations through the internet and electronic devices These digital marketing channels include, but are not limited to: Email; Websites
AI in Marketing - IBM Digital campaigns generate more data than humans can keep up with, which can make measuring the success of marketing initiatives difficult AI-enhanced dashboards help marketers link the success of their efforts to specific tactics they’ve deployed, helping them better understand what’s working and what might be improved
What are Digital Credentials? - IBM Digital credentials are often designed, created, delivered, managed and revoked by the issuing organization on an enterprise-grade digital credential platform Application programming interfaces (APIs) allow these platforms to connect with other services so that the credentials can verify a user’s identity across multiple systems
What Is a Digital Twin? - IBM There are various types of digital twins depending on the level of product magnification The biggest difference between these twins is the area of application It is common to have different types of digital twins co-exist within a system or process Let’s go through the types of digital twins to learn the differences and how they are applied