Pepsico Refreshes Tostitos Brand - Food Engineering PepsiCo has redesigned the Tostitos brand to celebrate its commitment to craft, quality and connection The new branding highlights that Tostitos chips are made from whole corn kernels and contain no artificial colors, flavors or preservatives “We have always made Tostitos chips starting with
PepsiCo Rebrand 2025: Evolution of a Strategic Identity | 2024 Analysis The rebrand, as highlighted by Julia Beardwood, a veteran of the original 2001 PepsiCo identity work at Landor, isn’t a revolution, but an evolution two decades in the making However, the speed of change and the depth of the strategic pivot deserve closer scrutiny
How To Write a Compelling Rebranding Announcement - Shopify A rebranding announcement is a planned, public statement communicating a major change to your company image After implementing a rebranding strategy, refreshing your visual identity, and updating your brand assets, you’ve reached the part of the rebranding timeline where you share the big news—with a rebranding announcement
Pepsi’s fresh rebrand is ‘unapologetically current and . . . - STIRworld Pepsi has shared its first significant rebrand in 14 years across all its touchpoints, marking the brand’s ‘next era ' As a child of the 90s, I grew up surrounded by its confident and proud branding displayed across multiple avenues, from global cricket matches, advertisements plastered on subways and billboards, and massive celebrity endorsements (who can forget the inexplicable but
Pepsi Global Redesign | New Visual Identity | PepsiCo Design Pepsi has always pushed culture forward, and in taking on its global redesign, we set out to pay homage to its rich heritage while paving the way toward the future But before taking on the first evolution of the Pepsi visual identity in 14 years, we had to first dive into the brand's legendary history From there, we charted our course toward a fresh look and feel that could make its mark the
Pepsi Launches Revolutionary Brand Refresh - Logos-world Pepsi reaffirms its commitment to innovation, sustainability, and consumer engagement through this ambitious rebranding initiative By weaving elements of its historical legacy with a forward-looking perspective, Pepsi aims to continue captivating audiences worldwide and reinforce its position as a beloved, pioneering force in the global beverage industry
Pepsi enters 2024 with a worldwide rebrand | Dazed Pepsi enters 2024 with a worldwide rebrand To celebrate the identity makeover, the brand has created installations backdropped by iconic landmarks in capital cities across the world