Pricing strategy - HBR - Harvard Business Review What today’s businesses can learn about pricing strategies and consumer trust Save; Share; November 30, 2022; Tariffs and Trade 2025: Articles and Strategy Questions for Every Business to Consider
Rethink Your Pricing Strategies Amid Economic Uncertainty First, pricing has very little to do with your costs You know, your costs have increased, but your price has gone up Second, price is all about your customer’s next best alternative So, if I
How to Build a Dynamic-Pricing Strategy That Works August 14, 2024 More and more companies are turning to pricing algorithms to maximize profits But many are unaware of a big downside Marco Bertini, a marketing professor at Esade Business
A Quick Guide to Value-Based Pricing - Harvard Business Review In my 15-plus years of working with companies teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly
Expand Your Pricing Paradigm - Harvard Business Review With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
Setting a Pricing Strategy Amid Ever-Changing Tariffs Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act Explore HBR HBR Store About
Talking to Your Customers About Prices - Harvard Business Review Companies often have difficulty talking with customers about prices, because price is often an obstacle to a sale That leads some companies to use pricing tricks that conceal the true cost or