Manager account for sponsored ads and Amazon DSP With a manager account, you have control to set up an account structure that reflects the entirety of your business with Amazon After a one-time setup, you can use manager account to navigate to your sponsored ads or Amazon DSP campaigns This will allow you to monitor your overall performance, click on the account that needs your attention, and make any necessary optimizations Benefits:
Understand manager accounts | Amazon Ads Support Center It’s ideal for advertisers with more than 1 Amazon Ads account Example: An agency managing ads for 3 different clients can oversee all 3 advertising accounts from 1 manager account instead of logging in to each account separately
Introducing improved campaign manager features | Amazon Ads Amazon Ads has a set of campaign creation and management tools to help our advertisers improve their Sponsored Products and Sponsored Brands campaigns more quickly and easily These fast and interactive tools include bulk editing, a combined “All campaigns” view, powerful searching and filtering, data exporting, and more
Create a manager account | Amazon Ads Support Center Click Create Manager account Once you’ve created a manager account, you can invite fellow team members to the manager account You can also add or remove accounts from the Manager account access option in the left navigation Learn more about linking accounts to your manager account
Campaign management | Amazon Ads Support Center Campaign management You can create a campaign for a specific line of products, for a specific timeframe, or for any other theme that helps you manage your ads Each campaign contains 1 ad type and aligns with the main goal you want to achieve, such as sales or brand awareness To get started, go to the campaign manager and click Create a campaign