Branding - American Marketing Association Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with
What Is Branding? Complete Guide for Marketers in 2025 What Is Branding? Branding is one of those terms that we hear a lot, but what does it actually mean? In simple terms, branding is the process of creating a unique identity for your business that resonates with your target audience
How to Build a Precision Branding Campaign Precision branding connects data to advertising exposition in new ways to break through consumer apathy Think of it like dating, marketers Someone out there is looking for a relationship, but they need you to build trust first Combine branding with precision data on their modality, and they may fall in love Photo by Ricardo Arce on Unsplash
The Four Steps of Effective Brand Research The other benefit is that it provides hard numbers that can help increase buy-in for branding or marketing recommendations An intensive brand strategy can take a lot of investment, but if you have data to back it up, it’ll be easier to more confidently prove the benefits of going in one direction over another
How to Use Color Psychology in Marketing Color theory as it relates to decision color psychology in marketing and branding, analysis rarely goes beyond the superficial and definitive
Brand Strategy 101 - American Marketing Association Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation Her branding experience includes working with Crate Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries
Personal Branding 101: How to Manage Your Personal Brand In personal branding, you are the product – showcase your value! Stay Relevant: Top business thinker, Dorie Clark, and international expert in business psychology, Tomas Chamorro-Premuzic, stress the importance of continuous evolution Keep your personal brand fresh by staying up to date with industry trends and adapting to changes
The Brandification of Private Labels: Beyond Budget PL Branding: The Third Step Toward PL Brandification To transform PLs into true, competitive brands, retailers must take an additional leap beyond quality improvement and differentiation by fully embracing comprehensive branding strategies
Core Components of Branding - American Marketing Association When you know exactly what components are necessary to define a brand and set direction, branding becomes much clearer and more effective at reinforcing core desired equities in customers’ minds In this virtual workshop, we’ll cover the steps to create and define a brand
How Your Brand Strategy Drives Business Growth How to Build your Brand and Grow Your Value We’ve covered the importance of branding to your company’s long-term growth Now, how do you start building up your brand consistency to create advocates of your clients? Learn how to evaluate, optimize and measure the success of your brand with our comprehensive Brand Strategy Guide