How Coke and Pepsis rivalry shaped marketing — and where it . . . The company for the past decade has sponsored the Super Bowl halftime show as part of an NFL deal reportedly valued at over $2 billion The stage has captured the attention of tens of millions of viewers during TV’s most-watched event for years, shoring up Pepsi’s reputation for showmanship
Coca-Cola vs. PepsiCo: Business Model, Branding Marketing Both Coca-Cola and PepsiCo have established themselves as prominent brands in the beverage industry, but their business models exhibit subtle differences Here's a breakdown of how Coca-Cola makes money: 1 Selling Products Directly to Consumers At the core of Coca-Cola's earnings is selling its beverage products directly to consumers
Inside PepsiCo’s Super Bowl marketing playbook For PepsiCo, which owns soda brands like Mountain Dew, Mug, and Starry, the Super Bowl is still a must, even without Pepsi sponsoring the halftime show, according to Stacy Taffet, SVP of marketing for PepsiCo Beverages North America
Coke vs Pepsi – Who Wins This Epic Marketing Battle? When comparing market share, Coca-Cola has consistently led globally, holding around 42% of the soft drink market, while Pepsi holds approximately 31% However, Pepsi has outperformed Coca-Cola in certain regions, such as India and the Middle East, due to localized strategies and partnerships
Pepsi Vs Coca-Cola: Marketing Lessons From Two Iconic Brands Pepsi Vs Coca-cola – Understanding Their Marketing Strategies One of the reasons why the Pepsi vs Coca-Cola rivalry has gained momentum over the years is that the brands’ marketing strategies are quite similar in a lot of ways