VoD Growth Accelerates in an Unprecedented Q1 - kantar. com As VoD platforms adapt to evolving consumer behaviours, those offering compelling content, flexible pricing, and integration across digital touchpoints are best positioned for sustained growth The first quarter of 2025 sets the tone for a year where innovation, value, and engagement define success
Mediagazer: Kantar: the share of Indians consuming media . . . Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Check out Mini-Mediagazer for simple mobiles or Mediagazer Mobile for modern smartphones
Techmeme: Kantar: the share of Indians consuming media . . . Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many — The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm …
Kantar: Q1 boom in bundled streaming services with growth . . . Enjoying its strongest start to a year since before the pandemic, Netflix captured the largest share of new paying subscribers globally at 12 per cent, placing the streamer ahead of competitors Prime Video, Paramount+, Apple TV+ and Disney+, said Kantar
Kantar Media Compass 2025 finds 23% Indians are digital-only Media Compass Q1, 2025 Highlights: India’s media landscape is rapidly evolving, with digital consumption growing sharply across age, gender, and geography While Linear TV still commands strong reach, the rise of digital-only users and Connected TV signals a shift, especially among younger, male and rural audiences
Digital-only users surge as connected TVs add 35 million . . . The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025 Digital platforms are favoured by