How CEOs Make or Break Sales - Harvard Business Review A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals A CEO’s involvement in B2B sales deals, while often
Sales and marketing - HBR - Harvard Business Review Sales and marketing Digital Article Saloni Firasta-Vastani The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse
5 Gen AI Myths Holding Sales and Marketing Teams Back In marketing and sales, the buzz around gen AI is particularly strong According to a recent McKinsey survey of almost 4,000 commercial leaders, one in five sales organizations has already
How Sales Teams Can Use Gen AI to Discover What Clients Need Lisa Earle McLeod is a sales strategist and professional speaker whose clients include Salesforce, Kraft Heinz, and Roche She is the author of Selling with Noble Purpose and an expert in sales