The power of generative AI for marketing | McKinsey We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation
AI-powered marketing and sales reach new heights with generative AI AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the wayB2B and B2C players think about customer experience, productivity and growth Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales
Unlocking gen AI in B2B sales | McKinsey Gen AI can enhance profitable B2B sales growth We look at seven use cases of how B2B leaders can use AI to maximize benefits and minimize risks
McKinsey at Microsoft Ignite 2025 We accelerated AI-driven sales and marketing for a global pharmaceutical leader in four weeks using Microsoft’s AI Foundry Through the platform, we launched two AI solutions: a Copilot that boosted sales insights and revenue by 1–2%, and a marketing platform that cut content costs by 5–20% and time-to-market by up to two weeks
Transforming the enterprise through AI-powered workflows Marketers are rapidly expanding their use of AI to enhance skills and deliver new capabilities But scaling AI’s impact will require thoughtful priority setting and change management