Publishers facing existential threat from AI, Cloudflare CEO says Cloudflare CEO Matthew Prince speaks with Sara Fischer onstage at an Axios event in Cannes Photo: Anthony Bourgeois on behalf of Axios Publishers face an existential threat in the AI era and need to take action to make sure they are fairly compensated for their content, Cloudflare CEO Matthew Prince told Axios at an event in Cannes on Thursday
Cloudflare: AI Poses ‘Existential Threat’ as Publisher . . . Publishers are confronting an “existential threat” from artificial intelligence, with stunning new data from Cloudflare showing a catastrophic collapse in traffic referrals from AI-powered
Cloudflare CEO says people arent checking AI chatbots . . . Publishers are facing an existential threat, he said, because people aren't clicking through those chatbot links and are relying more and more on AI summaries without digging deeper Prince told Axios that 10 years ago, Google sent a publisher one visitor for every two pages it had crawled Six months ago, the ratio was one visitor for every
Cloudflare CEO warns AI chatbots are killing publisher traffic Fortune reported earlier that Cloudflare has rolled out an “AI Audit” feature to show publishers who’s scraping their sites and how often, and plans to block AI crawlers at the network level by default in mid-2025 unless publishers opt out One concrete example is Cloudflare’s AI Labyrinth, introduced in March 2025 When an unauthorized
AI Threatens Digital Publishers, Warns Cloudflare CEO Beyond the immediate threat to publishers, Prince’s warnings signal a broader transformation of the internet itself The shift from a search-driven to an AI-driven web, as he described to Axios, could redefine how information is accessed and valued, potentially centralizing power in the hands of a few tech giants who control AI algorithms
Publishers Facing Existential Threat From AI, Cloudflare CEO . . . Publishers face an existential threat in the AI era and need to take action to make sure they are fairly compensated for their content, Cloudflare CEO Matthew Prince told Axios at an event in Cannes on Thursday From a report: Search traffic referrals have plummeted as people increasingly rely on AI
AI threatens online publishers survival, says Cloudflare CEO Cloudflare CEO Matthew Prince warned that original content creators, including top publishers like News24, IOL, TimesLive, and Daily Maverick, face an existential threat Prince explained that the Internet is shifting from a search-driven environment, dominated by Google, to an AI-driven space